The head of the research lab at the New York Times says the newspaper has launched an advertising product called Sparking Stories that allows advertisers to insert ads into specific content that is trending on Twitter.

via eReputation-Reseauxsociaux | Scoop.it http://www.scoop.it/t/ereputation-reseauxsociaux/p/3997267931/2013/02/21/the-nyt-is-doing-something-smart-by-using-twitter-trends-to-target-ads